All this strongly supports the view that for Sony, the PS5 era should prove far less profitable than the previous generation.”įounded in 1991, Bungie helped put the Xbox on the map. “We also have little doubt now that Sony is about to launch its own full-on streaming service to fight off Microsoft’s Game Pass, which has been reportedly losing money. “We have entered a major arms race for game content as streaming looks to dramatically change the business model of gaming and we think this is a contest that Sony simply cannot win given its limited financial resources,” Amir Anvarzadeh of Asymmetric Advisors said after the announcement.
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While Microsoft has focused on packing its subscription service, Xbox Game Pass, full of games big and small, Sony’s blueprint is to develop large blockbusters and keep them exclusive to PlayStation - a strategy that helped the PlayStation 4 sell more than 116 million units, well ahead of the Xbox. In recent years, Sony has made some smaller acquisitions, notably Burbank, California-based Insomniac Games in 2019 and Finland’s Housemarque, aiming to bolster its library of PlayStation exclusives.
Sony also holds minority stakes in some bigger game companies, such as Epic Games Inc., the maker of Fortnite. The Japanese entertainment and technology giant typically buys less established studios and enhances them with marketing and development resources, as it did for Naughty Dog and Guerrilla Games. Sony is a regular acquirer of video game studios, though Bungie is by far its largest of the past decade. Bungie will continue to operate independently, “maintaining the ability to self-publish and reach players wherever they choose to play.” “This acquisition will give SIE access to Bungie’s world-class approach to live game services and technology expertise, furthering SIE’s vision to reach billions of players,” Sony said in the statement. Sony, meanwhile, made clear that Destiny 2 and other titles won’t go solely to PlayStation platforms.
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But eventually, Microsoft could decide to take the series exclusively to its Xbox console and Windows computers.
Microsoft is committed to releasing at least the next three Call of Duty games on Sony’s PlayStation, Bloomberg News has reported. Sony shares were up as much as 2.6% in Tokyo in Tuesday morning trading. Buying Bungie will give Sony one of the most popular first-person shooter games to compete with the massive Call of Duty series, which Sony’s main rival now owns through Activision. for $69 billion two weeks ago and Take Two Interactive Corp. The deal announced on Monday by Sony Interactive Entertainment is the third significant video-game acquisition this month, following Microsoft Corp.’s purchase of Activision Blizzard Inc. video game developer behind the popular Destiny and Halo franchises, for $3.6 billion to bolster its stable of game-making studios.
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